Giving Tuesday takes place each year following Black Friday and Cyber Monday. It is a time when charities, companies and individuals join together and rally for favourite causes. In order to incentivize the community to support Habitat for Humanity Vancouver Island North’s two multi-unit affordable housing projects, three local businesses have partnered to match donations made to the non-profit until December 31st.

Last year, Christoph Real Estate Group and Robbins and Company, CPAs joined together to match donations to Habitat up to $5,000.00. Thanks to overwhelming support from the community they were able to exceed that goal. This year another community-orientated business, Fresh Coast Investments Inc., has joined the campaign, increasing the potential match to $7,500.00. That means Habitat has the opportunity to raise an additional $15,000.00 towards their affordable homeownership program by the end of the year.

“Giving Tuesday is starting to gain a lot more traction in the Comox Valley, and we see that with an increase in donations on that day,” explained Pat McKenna, Habitat VIN’s executive director. “In the same way that Black Friday discounts make us more likely to buy, our supporters are more inclined to give when their impact is doubled.”

The teams at Christoph and Robbins were both eager to champion Habitat’s mission for a second time. As realtors and parents, Jakob and Jasmen Christoph recognize the importance of homeownership in a young family’s life, and were proud to support a cause that helps make it attainable.

“The Comox Valley is a great place to live,” said Daryl Robbins of Robbins and Company. “Habitat helps make that a reality for their families. We are proud to support such a great organization and cause.”

Aaron Bellmore of Fresh Coast Investments Inc. has been supporting Habitat for Humanity through the Real Estate Investment Network for over seven years.

“Being back in the Comox Valley makes it even more personal for me,” explained Bellmore. “I am proud to be in a position where I can help, especially in my hometown. I feel homeownership [can be] a catalyst to many other successes in life. Housing is a necessity and if I can help people at any stage to improve their situation, we will have more people capable of helping others.”

In June four more families, two in Courtenay and two in Campbell River, moved into their Habitat homes. On December 5th at 10:00am, another four Courtenay families will receive their keys in a public ceremony at Habitat’s 1330 Lake Trail Road construction site.

To learn more about Habitat VIN’s current projects, and to make a donation that will be matched, visit

Cady Corman

Marketing and Communications Manager, Habitat For Humanity North Island