Comox Valley Arts launches a series of courses for the entrepreneurial artist called Business Sense for Makers and Creators, running through April and May!
Three different sets of workshops cover a myriad of marketing and business-building skills and strategies that will give new and established artists a boost in confidence and competence promoting their work.
“Providing education to help advance and bring attention to our members is an important part of our mandate and vision” says Kera McHugh, Membership & Community Development coordinator. “We’re very happy to be partnering with local and ‘from-away’ facilitators to offer this new series.”
The first set to kick off is Promoting Your Creative Business – how to write about your passion and pursuit, led by veteran writer and event promoter, Lilith Klassen.
From April 4 through May 9, this 6-week session can be taken in whole or in part. Learn the finer points of crafting bios, blogs and social media posts to effectively promote your business and authentically share your story. Classes are 7:30-8:30pm each week at KellyCat+KayBird Art Studio in Comox. $175 for the complete session or $35/week.
Then, Vancouver’s myCEO offers From Passion to Profits – How to Market Your Brand. Designed for makers and creators who plan to sell at markets & tradeshows, and includes specific coaching on booth design, market etiquette, and selling in person. Go into the next summer market season ready for success!
From Passion to Profits is on April 12, 2018 at Vancouver Island Visitor Centre, 630-830pm. The cost to attend is $75, $60 for CVA members.
April 17, 18, 23 & 25 is our sixth round of Social Media for Creative Entrepreneurs program, presented in collaboration with Peer Garden Media. Geared toward the social-media-intimidated, Peer Garden guru Eugene Chung makes Facebook and Instagram comfortable and easy. Two sessions for each platform cover essentials and in-depth use, $35 and $60 respectively. All sessions take place at The Centre for the Arts – 580 Duncan Avenue, upstairs in the boardroom.
And finally, Crafting a Strategy for Your Year, again with myCEO. Many artists do not spend a lot of time or energy on business-planning but having a well thought out strategy can make a big difference to your success. As the saying goes, if you don’t know where you’re going, how are you going to get there? Mapping your route to achieve the artistic – and financial – goals you’ve envisioned as maker or creator will give power to your passion.
Crafting Your Strategy is May 8, 630-830pm, location TBA at submission time, $75, $60 for CVA members.
MyCEO is a Vancouver-based coaching and digital marketing firm that specializes in providing education and seminars using content curated to meet the needs of this important and vibrant artist/creative community. Facilitators Betty Hasker and Glorie Averbach bring more than 20 years of expertise and an easy-going, approachable style.
“We discovered myCEO through their work with the Craft Council of BC, and clinics they offer in Vancouver, and felt that creative entrepreneurs here may find similar benefit from their programs,” says McHugh.
Comox Valley Arts – your community arts council – is committed to supporting, promoting and celebrating an inclusive and vibrant arts community. They work to build, advocate for and animate Arts and Culture in the community by acting as a resource for artists of all disciplines, in all stages in their careers.
Complete details, dates, times, rates and registration for all workshops can be found online at comoxvalleyarts.com/bizforartists