Recently there has been a lot of public discussion regarding the December 12th issue of the Comox Valley Record.  Tuesday’s paper featured, what is known in the industry as, a ‘false front’.  It’s a paid advertising position that is featured on the first and last page of the paper.

“While we have sold many of these advertisement spots in the past, they have always had identifying markers, making it easily recognizable to the reader as an advertisement, and not editorially-produced journalism.  Unfortunately, in the case of the December 12 3L Development advertisement, certain steps were inadvertently missed.” – Keith Currie, Publisher, Comox Valley Record

The Record has since apologized to its readers for the oversight.  However, this highlights the need for local news that is independent from the overruling dollar of advertising.

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Pieter Vorster

Chief Editor, Tidechange.ca